Life sciences companies are producing a massive amount of digital content—and it is growing, but lack of a content strategy and objectives puts growing investment and dollars at risk. Only 4% in med tech and 11% in pharma/biotech report they have a clearly documented content strategy that meets their current and future needs (compared to 42% across all industries).
78% of marketers in pharma and biotech and 95% of marketers in medical technology say their organization is producing a moderate to enormous amount of digital content and assets.
93% of pharma and biotech respondents and 100% of the respondents from med tech say the volume of digital content and assets is higher today than it was two years ago.
https://www.ec4u.com/pharmacrm/wp-content/uploads/sites/4/2016/01/ec4u_logo_slogan_org_340x156.png00Sabine Kirchemhttps://www.ec4u.com/pharmacrm/wp-content/uploads/sites/4/2016/01/ec4u_logo_slogan_org_340x156.pngSabine Kirchem2017-04-27 19:22:362017-05-12 13:24:51Accenture: Pharma has no content strategy