While traditional marketing CRMs are used to capture strictly marketing data, the next-generation of healthcare CRM can draw from health data sources of almost any variety, including patient medical histories (or EMRs), administrative and financial data, digital behaviors, consumer wearables, health surveys, call centers, demographics and psychographics.
Example of use cases:
Disease-specific risk-mitigation campaigns
Emergency department or urgent care redirect campaigns
https://pharmacrm.ec4u.com/pharmacrm/wp-content/uploads/sites/4/2016/01/ec4u_logo_slogan_org_340x156.png00Sabine Kirchemhttps://pharmacrm.ec4u.com/pharmacrm/wp-content/uploads/sites/4/2016/01/ec4u_logo_slogan_org_340x156.pngSabine Kirchem2018-02-27 15:40:492018-02-27 10:46:17Healthcare CRM: From Marketing to a Foundation for Value-based Care