HIT Consultant: Healthcare CRM: From Marketing to a Foundation for Value-based Care

While traditional marketing CRMs are used to capture strictly marketing data, the next-generation of healthcare CRM can draw from health data sources of almost any variety, including patient medical histories (or EMRs), administrative and financial data, digital behaviors, consumer wearables, health surveys, call centers, demographics and psychographics.

Example of use cases:

  • Disease-specific risk-mitigation campaigns
  • Emergency department or urgent care redirect campaigns
  • Post-discharge care campaign
  • Wellness and screening initiatives
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