IMS Health to Acquire Cegedim’s Information Solutions and CRM Businesses

Sehr spannend: IMS übernimmt Cegedim:

ANBURY, Conn.–(BUSINESS WIRE)– IMS Health (NYSE:IMS), a leading global provider of information and technology services to the healthcare and life sciences industries, today announced its intention to acquire certain Cegedim information solutions and Customer Relationship Management (CRM) businesses for €385 million (approximately $520 million) in cash.

Damit setzt IMS den konsequenten Kurs fort, das ursprüngliche Datenangebot erst um Beratung auf den Daten, dann um weitere Beratung und nun auch noch auf CRM zu erweitern. IMS hat – mit Closing irgendwann im März 2015 – mit Cegedim MI ein populäres Pharma CRM, nachdem das IMS eigene CRM Appature / Nexus sales wohl nicht so erfolgreich war. Zudem übernimmt IMS auch den onekey-Pool … damit kann IMS nun wirklich alles aus einer Hand anbieten, was Pharma-Sales braucht …

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