OTC-Anbieter erwarten nachhaltig veränderte Patient Journey infolge von Corona

Healthcaremarketing über eine Sempora Studie: OTC-Anbieter erwarten nachhaltig veränderte Patient Journey infolge von Corona

Was ich daran spannend finde: 94% der Befragten sagen, der AD ist im Homeoffice. Aber was macht der AD im Honeoffice? Telefonieren? Faxen?

Und interessant natürlich auch: 2/3 der Befragten sagen, dass dies die Digitalisierung im OTC Vertrieb vorantreiben wird.

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