Veeva CRM v25 – Spannende neue Funktionalitäten

Soeben gab es das erste Veeva CRM Version v25 Webinar. Dort gibt es einige spannende neue Features. Die Spannendsten … rein subjektiv für mich:

  • Die Suggestions werden immer stärker. Mit Datenpartner kann nun (statistisch) die best next action dargestellt werden
  • Es gibt eine neue App „Veeva Medical“ die quasi eine speziell auf MLM / MSLs angepasste Version von Veeva CRM darstellt mit starker Integration von KOL Informationen
  • Order Management API: die erste API die Veeva anbietet. Hier kann man bspw. Orders aus einem Customer Portal annehmen und das durch Veeva OM schleusen
  • Approved / CLM Email consent management / capture
  • One-to-many-CoBrowse
  • Call Planung direkt aus dem Multi-Channel-Cycle-Plan heraus
  • In Vault hinterlegt CLM Präsentationen können nun aktiv aus dem Vault ins CRM gepusht werden – also kein pull aus dem CRM mehr

Release-Notes u.a. hier.

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